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Over half of emails are deleted within 2 seconds of being opened. What a waste of your time! (Litmus 2013)

People are consuming an increasing amount of email on the move and feel they receive too much email. It’s hardly surprising that open rates are less than a third.

 

All this begs the question – who are you reaching? Here’s how a letter can have more impact and reach your audience more effectively:

  • A printed letter stays in a household on average 45 days – this means it will be seen more often, by more people and presents more opportunity to be acted upon (Royal Mail)
  • 99.9% of mail in the UK reaches its destination – even if there are errors in the address. Compare this to email, where one small error in the address and the email will fail to be delivered.
  • Finally,  people are tactile. A letter is a physical piece that will engage the senses. Advanced print technologies such as personalisation, colour, fragrancing and clever formats can all help to make a printed piece far more personal and engaging and impactful than an email. 

 

The 15th e-assessment conference was well attended in London recently by Professional and Awarding Bodies from around the country. Tim Cammack, Managing Director of Secure & Confidential Documents, commented “Awarding Organisations are looking at online testing as a solution but this can present some significant challenges in terms of hardware availability and reliability, international facilities and marrying online and paper exams together. SCD bring technology and efficiency to a paper based  examination with our online marking of scripts solution and MCQ marking platform – at a sensible price that’s accessible for small to medium sized AOs”.

“We’ve met a lot of people at the Conference and with plenty to follow up on. However, if there’s any AO out there that was unable to make the event we’re happy to discuss their project and provide advice on how to develop their plan for taking advantage of modern technology.”

 

The AO-Forum 2017 is to be held on Tuesday 9th May and offers Awarding Organisations an invaluable opportunity to see how others are running their AO operations and hear the latest from the regulators. The AO-Forum conference is presented in collaboration with the Federation of Awarding Bodies (FAB). Tim Cammack will be attending the conference to answer your questions on how print and document management can improve

Presentations will include the following:

Ofqual – An Update From The Regulator, Elizabeth Stanton, Senior Strategic Relationships Manager, Ofqual

Funding – Latest Developments – Presentation by SFA. An update on public funding of qualifications - and how it will affect you

Apprenticeships – What’s The Way Through The Jungle? Apprenticeship standards, End Point Assessments, Assessment Organisations … how will they all work in practice? John McNamara, Managing Director, Innovate Awarding

Perspectives on Running an AO: Challenges and Opportunities. Chris James, CEO, WAMITAB

An opportunity to hear how a market-leading AO runs its business – and compare to your own

The Awarding Organisation Of The Future. Gareth Phillips, Commercial Director, BIIAB

Gareth looks at how the industry might evolve in the coming few years and will explore possible opportunities for AO’s.

Assessment Systems - Using Adaptive Comparative Judgement to standardise new MCQ items for CII Exams. Liam Simington, Assessment Systems Manager, Chartered Insurance Institute & Matt Wingfield, Chief Business Development Officer, Digital Assess

http://www.awardingorganisation.com

VENUE:

Woburn House Conference Centre, 20 Tavistock Square London WC1H 9HQ

Nearest tube: Euston or Kings Cross – see www.woburnhouse.co.uk for further detail

Organisations are becoming increasingly focused on limiting their effects on climate change and carbon balancing is one way to reduce the carbon impact of their paper based communications.

At Secure and Confidential Documents, we have made a commitment to reduce our carbon impact and offer customers the option of choosing from a wide range of Carbon Balanced Papers.  Carbon Balanced Paper is when the average carbon impact for paper production is offset by the World Land Trust, an international conservation charity with Sir David Attenborough OM, CH, FRS as one of their Patrons.

Tim Cammack explains the benefits or working with the World Land Trust, “We care about the environment and can help and support our customers to reduce the carbon impact of their printed products. Our Carbon Balanced programme, in partnership with the World Land Trust (www.worldlandtrust.org ), an international conservation charity, allows us to offset carbon, help protect and restore carbon-rich wildlife habitats around the world and help customers enhance their CSR commitments. We are proud to be able to tell our customers that during 2016 we preserved 5,480m2 of critically threatened tropical forest, the equivalent of 65,220 Kgs of carbon dioxide.”

e-Assessment annual conference: commissioning, implementing and delivering

SCD will be attending the 15th e-Assessment annual conference and exhibition on 22nd and 23rd March 2017 at the America Square Conference Centre, City of London. The conference has expanded to include the first e-Assessment Awards which will be announced at a gala dinner on the evening.

Come and join us on stand 1 to find out how SCD can support you in the development and delivery of your e-Assessment qualifications.  

More information on the e-Assessment Awards can be found at www.eassessmentawards.com