Three great reasons to consider print to increase response rates to your campaigns:
- IMPACT. A printed piece is tactile, engaging and has a bigger impact than an email. It makes people take notice.
- LONGEVITY. It is more likely to be kept in a household than an email that can be gone in just one click. People are email-fatigued.
- TRUST. People trust a printed letter – Mail is believable and reliable. E-fraud has undermined email for important communications.