You don’t need to be on holiday to send a postcard. Businesses are reaping the benefits from using this simple but effective piece of communication.
1. Business Postcards are seen by many!
Your message will be seen by many people on its journey. Don’t hide it in an envelope.
2. Cost effective
In addition to not having to pay for an envelope or polywrapping you don’t have the additional work of inserting the contents
3. Offline supports online
One of the best uses for a postcard is to drive people online, to your website or to engage with you on social media. The more times to position your message in front of your recipient the better
A postcard is a great reference. They get pinned up in a prominent place (especially if they have a great image on them) as a reminder.
5. Testing, testing…
Use a postcard for a test mail. The mailing will test the quality of your list and the results will inform and improve your full campaign, making it much more effective.
Don’t forget that although you can get some good results from single postcard campaigns your results will be greatly improved when integrated into your full marketing campaign.